Nicholas Nanton

I know that the overwhelming message in the news is that "the sky is falling," but if you take the time to follow these three simple steps, I assure you that even while your prospects and clients are trying to avoid the impending doom, they'll come to your bunker to avoid getting knocked down.

There's no doubt that at some point in your career you've had a new product to sell, a new service you're offering or some other piece of news that you knew would make a great story in a magazine or newspaper which could provide some great free marketing for you. The next thing that probably crossed your mind- how could you make that happen?

Ever since the first gumshoe paid his favorite informant $20 for the name of the doll that shot Mr. Big three times in the head with his own .45, money has been the motivator for getting the right information from those who have it.

The best new ideas are often old ideas brought back to life. Sometimes the ideas are altered to fit particular circumstances but, many times, the application is altered to fit current circumstances.

It is no secret that we live in the age of information overload. No matter where we look, eat, sleep or breathe, we are bombarded with information. The problem is that our potential clients are too. So how do we cut through the clutter?