Karen Scharf

I recently met with my friend Neil to discuss several business building strategies. I shared with him a tool that I use in my own business on a daily basis. You can create this tool on your own, it's super easy to use, and I guarantee it will help you grow your business exponentially.

My sister-in-law recently shared a little tip with me, and even though the tip was related to housekeeping, I thought it was a great concept to apply to any business. Here's what she said: she always ends her day by making sure her kitchen sink is cleaned. That way she can wake up to a clean sink, and the rest of her day just goes more smoothly.

Sam told me he never bothered collecting testimonials since he always thought they were "stupid". He claimed that reading testimonials never inspired him to make a purchase since they always sounded like they were made up anyway.

Here's a great plan of attack for using email marketing to supplement your sales during the holiday - and beyond.

Google's recent changes to AdWords make it easier for novices to get started with pay per click advertising. But if you've never created a PPC ad before, the task can seem a little intimidating.