David Little
David Little is a digital signage authority with 20 years of experience helping professionals use technology to more effectively communicate their messages. Keywest Technology specializes in technology for digital signage. Visit http://www.keywesttechnology.com and expand your marketing horizons.
Articles by this Author
Digital Signage: Retaking Control of Advertising Really Matters
- By David Little
- Published 11/12/2008
- Advertising
- Unrated
A recent report forecasts digital out-of-home advertising via digital signage networks will be the only medium to see real revenue growth over the next five years, and it's not too difficult to understand why.
Digital Signage: New Poll Reveals Growing Importance Of Internet In Gathering Information
- By David Little
- Published 09/26/2008
- Business
- Unrated
The new Pew Poll may have important implications for those who wish to market their products with digital signage.
Digital Signage: The Potential Of Self-Service Interactivity Is Enormous
- By David Little
- Published 09/10/2008
- Business Opportunities
- Unrated
Could the addition of traditional linear digital signage content drive the transaction value of self-service kiosks even higher than the forecasted $1.7 trillion by 2012?
Digital Signage: Keep Your Content Fresh
- By David Little
- Published 09/9/2008
- Business
- Unrated
If a digital signage system is to fulfill its mission of communications, smart managers will plan for keeping content fresh.
Digital Signage: Customize Marketing Campaigns Based On Consumer Interaction
- By David Little
- Published 07/10/2008
- Business
- Unrated
Interactive, hybrid digital signs offer marketers a real-time way to take the pulse of shoppers.