Gene Adelson

Spending precious advertising dollars on a mass advertising campaign to promote one’s neighborhood business is too risky a prospect for most business owners Many owners just do not have the budget for a large ad campaign

If you are an internal or external small business consultant for a franchise organization, you are constantly looking for ways to help your clients improve their marketing efforts in order to increase revenues The value of marketing efforts for franchises should be measured by both their cost-effectiveness and their results in terms of increased sales for the organization